Real estate marketing isn’t just about posting a few property listings and hoping for the best. It’s a multifaceted strategy that encompasses branding, lead generation, social media management, content creation and more. The most successful real estate agents aren’t always the ones with the most exp

Older residents of the state of California, meaning those aged 65 or older, made up roughly 14% of the state’s population in 2020. That figure is poised to rise to 22% by 2040, marking a 59% increase, while the number of residents between the ages of 20-64 is projected to remain largely unchanged du

The National Association of Home Builders (NAHB) released its Multifamily Market Survey that covers results from the fourth quarter of 2024. The survey also highlighted mixed sentiment among homebuilders in terms of multifamily construction this year. The organization redesigned the survey to align

This Valentine’s weekend brought an unexpected gift to the housing market as a weaker-than-expected retail sales report sent the 10-year yield tumbling, bringing mortgage rates down to under 7%. Although it’s a welcome decline, we’re still seeing rates considerably higher than the near-6% levels we