Recruiting Insight has released a new strategic guide, “Real Estate Personas and Avatars,” designed to help brokerage leaders diagnose agent motivations and tailor recruiting pitches to specific career stages, the company announced Monday. The framework, built from findings in the firm’s 2026 Agent

Visibility used to win. Now it’s just noise. For the past 20 years, real estate agents have been told the same thing: build your personal brand. Post consistently. Shoot video. Be everywhere. The belief was simple — if people saw you often enough, they would eventually do business with you. And for

REMAX Fine Properties and REMAX Solutions have merged to form a single brokerage operating across Arizona — combining more than 400 agents and 10 offices statewide. The unified company will operate under the REMAX Fine Properties name with offices in Avondale, Flagstaff Glendale, Munds Park, Peoria

Artificial intelligence is not only changing the way people search for and find information online, but it is also changing how they are searching for products and services, including their new home. Founded in 2006, Zillow has witnessed the housing industry develop from its early embrace of the int