Continuity is becoming the new competitive advantage in homebuilder sales

For decades, the homebuying journey followed a relatively predictable path. Buyers would visit communities, meet with sales representatives to gather information and gradually move toward a purchase decision. Today, that process looks dramatically different. Modern homebuyers move fluidly between we
Read MoreStylecraft Builders’ micro approach to margin, pace and growth

Stylecraft Builders, a second-generation-led Texas homebuilder more than four decades in the making, is not letting homebuilding’s underwhelming 2026 Spring Selling Season go to waste. Nor, in spite of hesitant homebuyer demand plaguing many of Texas’ submarkets, has Stylecraft’s momentum slowed. T
Read MoreBuffini & Company adds three senior executives to scale coaching

Buffini & Company has added three senior executives — Steve Pacinelli as chief revenue officer, JB Bolton as chief operating officer and Ethan Beute as chief ambassador — as the coaching firm looks to scale its relationship-driven business model in an AI-focused market, the company announced earlier
Read MoreRechat adds custom app building features

Rechat has expanded its platform to allow brokerages, teams, technology providers and vendors to build and deploy custom branded applications directly on top of its real estate operating system. Custom app features are available immediately. The initiative builds on work that began more than a year
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