Homeownership is a hallmark of the American Dream; it’s one of the few paths to building generational wealth and achieving financial freedom. Unfortunately, for many, it can feel like a pipedream. According to a recent report from the U.S. Census, the homeownership rate has dropped to 63.1%, its low

Keller Williams is going with the carrot and the stick approach. The franchisor just announced a significant adjustment to its profit sharing program, aimed at rewarding agents who stay with the company and punishing vested agents who left for competitors. Keller Williams President Marc King last we

Zillow‘s mortgage arm launched a down payment assistance program where the company will cover 2% of the borrower’s down payment at closing, allowing buyers to pay just 1% upfront.The program is available for eligible borrowers in Arizona and will expand to additional markets, Zillow Home Loans said

Nobody knows exactly what will happen, and we are just at the start of a process that will have many twists and turns.