Is your real estate database a dumpster fire or lead gen machine?

Study after study has shown that nurturing your database should yield you at least a 10% return. This means that when you have 100 people in your database, and they’re hearing from you regularly with something of value, at least 10 of those contacts should either transact with you or refer someone t
Read MoreAverage IMB lost $2,109 per loan in Q4 2023

Independent mortgage banks (IMBs) and mortgage subsidiaries of chartered banks reported an average net loss of $2,109 on each loan they originated in the fourth quarter of 2023, according to the Mortgage Bankers Association (MBA). The loss is almost double the reported loss of $1,015 per loan in the
Read MoreFreddie Mac names president Michael Hutchins interim CEO

Freddie Mac on Friday announced that its president Michael Hutchins has been appointed interim CEO, effective March 16, but the company continues its search for a permanent appointment. He will replace Michael DeVito, who is retiring after three years in the job. Hutchins, who is a member of the com
Read MoreICE Mortgage Technology’s Sara Holtz joins Optimal Blue as CMO

Optimal Blue has brought on Sara Holtz, former vice president of demand marketing and communications at ICE Mortgage Technology, as chief marketing officer (CMO).Holtz will drive unified marketing and communications strategies to advance Optimal Blue’s business priorities and further extend the comp
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