Sotheby’s affiliate adds senior VP to oversee Florida, North Carolina projects

Naples, Florida-based Premier Sotheby’s International Realty is shaking up its C-suite. On Monday, the firm announced that Adam Kaufman will be joining the firm as the senior vice president of the firm’s new development division.In this role, Kaufman will oversee sales and marketing efforts for the
Read MoreGuaranteed Rate announces its rebrand to ‘Rate’

Chicago-based Guaranteed Rate, one of the country’s largest mortgage lenders, has rebranded to Rate. The company made the announcement Monday on social media. “Today, we’re rebranding as Rate,” the company posted on LinkedIn. “Just like our streamlined name, we’re committed to making the mortgage pr
Read MoreWhy digital marketing is important for lenders and loan officers

97% of consumers search for local businesses online, and 78% of marketers report that digital marketing significantly increases business revenue. If you’re not leveraging digital marketing in today’s mortgage landscape, you’re missing out on a significant opportunity. In our fast-paced, technology-d
Read MoreAnywhere senior executive makes the move to Lamacchia Realty

Massoud Atallah is leaving Anywhere Real Estate to join Lamacchia Realty. On Friday, the Anthony Lamacchia-helmed firm announced that Atallah had recently joined Lamacchia Realty as its new senior vice president of business development.According to the new release, Atallah will focus on agent recrui
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