8 clever real estate copywriting tips top agents use (+ AI prompts)

I know, I know – you’re a real estate agent, not a copywriter, but hear me out. Just like people eat with their eyes first, the same goes for real estate. People will first be attracted to pictures, and then the real “taste” will be what they read from you. When people view a listing, they will see
Read MoreMost home shoppers are seeking out a new city
More than half of home shoppers nationwide are looking for properties outside of their current metro areas — continuing a trend that has intensified since the COVID-19 pandemic even as signs of moderation have appeared in recent quarters.Realtor.com‘s report for the second quarter of 2025 shows that
Read MoreTexas AG under scrutiny for potential mortgage fraud

Texas Attorney General Ken Paxton and his wife, Angela — who own three homes in Texas — are facing similar accusations of mortgage fraud as the ones President Donald Trump levied against Sen. Adam Schiff of California and New York AG Letitia James.According to records assessed by The Associated Pres
Read MorePennyMac, the top dog in correspondent, says its broker business is booming

PennyMac Financial Services Inc. (PFSI) on Tuesday reported net income of $136.5 million for Q2 2025 on revenue of $444.7 million, which executives attributed to big strides made in the broker channel and a servicing portfolio that has surpassed $700 billion UPB. During the earnings call, CEO and Ch
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