Real estate pros: Explain the value of buyer rep without sounding like a script

One of the most important parts of a real estate agent’s job is helping buyers understand why working with you matters, especially now that the new rules around representation and compensation have changed the conversation. Now, more than ever, it is important for buyers to understand the value your
Read MoreMortgage rates hit new 2025 low as jobless claims spike
Mortgage rates have reached a new low for 2025, despite the Consumer Price Index (CPI) inflation being well above the target and showing a stronger increase in the core goods component. Why are mortgage rates at 6.27%? Jobless claims experienced a significant spike today, which suggests that the lab
Read MoreHomebuyers strained by costs, confused about mortgage market
Mortgage rates remain below the 50-year average, but most homebuyers see them as unusually high — a perception that is driving stress, delaying purchases, and reshaping major life decisions, according to a nationwide survey conducted in August. The survey of more than 1,000 buyers, released this wee
Read MoreMost Gen Xers doubt their retirement readiness

With the oldest members of Generation X set to turn 60 by the end of 2025, many are approaching retirement with financial concerns. Northwestern Mutual’s 2025 Planning & Progress Study, released this week, found that more than half (54%) of Gen Xers born between 1965 and 1980 don’t believe they’ll b
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