Everything we know about Real’s REMAX acquisition and the shift to tech-driven consolidation

The planned acquisition of REMAX Holdings by The Real Brokerage is set to reshape the residential real estate landscape, combining a fast-growing, cloud-based brokerage with one of the industry’s largest global franchise networks. Valued at roughly $880 million including debt, the deal will create a
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As the real estate brokerage space continues to consolidate, creating large national firms with massive scale, critics have claimed this move will lead to a homogenization of formerly disparate brands. However, Sue Yannaccone, who was recently promoted to chief operations officer of Compass Interna
Read More CrossCountry raises bid for Two Harbors after rival offer from UWM

UWM Holding Corp. may not win the bid to acquire Two Harbors Investment Corp., but an unsolicited proposal for the real estate investment trust just forced CrossCountry Intermediate Holdco to raise its offering. Two Harbors announced Tuesday that it amended its merger agreement to increase the all-c
Read MoreKW’s Sandra Howard: Why tough markets expose weak branding and how to prevent strategic drift

Companies that stay grounded in a clear identity are better positioned to make smart decisions than those that chase every new trend, said Keller Williams executive Sandra Howard — speaking at HousingWire’s The Gathering in Austin, Texas. Addressing an audience of real estate and mortgage leaders, s
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