Eye on the wrong prize: How the myth of loan officer productivity is costing lenders

Few phrases surface more often in mortgage boardrooms than “loan officer productivity.” Leaders understandably want more loans per originator, more dollar volume per head and greater efficiency across the sales force. The metric feels clean and controllable, offering a simple way to measure performa
Read MoreBerkshire Hathaway to buy Taylor Morrison in $8.5 billion all-cash deal

Berkshire Hathaway Inc. has agreed to acquire Taylor Morrison Home Corporation in an all-cash deal valuing the national homebuilder at approximately $8.5 billion, the companies announced Friday. Under the definitive agreement, Berkshire will pay $72.50 per share in cash, a 24% premium to Taylor Morr
Read MoreHousing inventory just turned negative year over year

Housing inventory officially went negative year-over-year last week. This might be a shocker to some people, but not for readers of our Housing Market Tracker, since I believe the housing inventory story started shifting in mid-June of 2025. Lets go over last week’s data and explain what’s happening
Read MoreHow social media became 100% of a Las Vegas real estate agent’s pipeline

One video. 320,000 views. Five closings. That’s what happened when I posted a short video explaining down payment assistance programs not as a polished advertisement, but as the kind of casual, straight-talk conversation I’d have with a friend. The response didn’t just surprise me. It changed how I
Read More
Categories
Recent Posts










