Commentary: How reverse mortgage pros can establish credibility with boomers

In my previous article, we discussed the importance of re-evaluating reverse mortgage marketing to “seniors” by dividing the current demographic into two groups: members of the post-World War II generation and baby boomers. This understanding informs our approach to marketing and sales, ensuring tha
Read MoreRealReports raises $2 million in seed funding

Proptech company RealReports, formerly known as BHR, has successfully secured $2 million in seed funding. TTV Capital, Moderne Ventures, Erez Capital and other venture capital firms led the round of investment. With this capital infusion, the company aims to accelerate its product development, grow
Read MoreAltos: Are higher mortgage already rates deterring homebuyers?

Mortgage rates are back up over 7% this morning on the back of strong economic growth data. When the economy and job growth are stronger than expected, the bond market assumes that fewer rate cuts are coming. The 10-year bond yield jumped back over 4% and that pushes mortgage rates higher too. Mortg
Read MoreElevated borrowing costs remain the top worry for homebuilders

Last year was largely a good one for the nation’s homebuilders, which were able to offer rate buydowns to attract more clients while maintaining double-digit profit margins. Additionally, the competition from existing home sellers was somewhat absent. An estimated 668,000 new homes were sold in 2023
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